Across
- 5. A fictional inanimate or animate object that has been created for the promotion of a product, service, or idea
- 7. The branded product of wholesalers and retailers and is used to boost profit and build customer loyalty.
- 9. The branded product of a manufacturer and is used to attract customers
- 12. A method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet
- 13. The tendency of some consumers to continue buying the same brand of goods rather than competing brands
- 15. A symbol or stylized text used to represent an organization or company. (logo)
- 17. A process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet
- 18. The practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits.
- 19. Content on an advertisement that encourages an immediate response from the viewer.
- 20. Any illustration including design elements and pictures used in production of an advertisement.
- 22. A set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience.
- 23. A group of words or sentences, typically in a large font, that is used to grab the attention of the viewer.
- 24. Identifies a specific company, product or service and differentiates it from similar brands within a category
- 27. Any form of marketing that uses offline media to reach an audience.
- 28. A buying motive concerned with appearance, social approval, guilt, and fear
- 29. A buying motive concerned with savings, convenience, durability, quality, and safety
Down
- 1. This is a set of short-term activities that are designed to encourage immediate purchase.
- 2. The process of defining and promoting what you stand for as an individual.
- 3. It is about managing the perception of a brand - how people think about your brand. All the efforts done to increase brand awareness, improve the business reputation and attract new customers.
- 4. A non-personal promotion of products and services that marketers use to increase brand awareness.
- 6. Legal protection for an identifying word, phrase or image
- 8. A short and striking or memorable phrase used in advertising
- 10. The reasons why people purchase products and services.
- 11. Information on an advertisement telling the viewer where/how they can purchase a product or service.
- 13. The process of creating a distinct identity for a business in the mind of your target audience and consumers.
- 14. The perceived image of the product you sell which is identifiable through names, symbols, phrases and/or qualities.
- 16. A one-to-one communication between a sales representative and a potential customer.
- 21. A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.
- 25. The idea an advertiser wants to communicate to their audience on an advertisement. Typically in a smaller font with details about the product, service, or idea being advertised.
- 26. A buying motive concerned with services, policies, brand loyalty, ambience, personnel, and location