Across
- 3. company logo that has a yellow swish
- 5. automatically formed through customer’s perception about a brand.
- 8. 4th place in the to 10 most valuable brands
- 10. Baskin and Robbins hidden number in their logo.
- 11. The brand that connects people like a tribe.
- 14. identity + image = _____
- 15. How many Chinese brands entered the top 10 valuable brands.
Down
- 1. It creates an identity out of a service and a product.
- 2. Customer believes on ____ associated with every product.
- 4. position of FACEBOOK in the top 10 valuable brands
- 6. The blind taste test between Coke and Pepsi is an example of ___ power of a brand.
- 7. persons gut feeling defined by individuals
- 9. The agency that listed down the characteristics of a Good Branding.
- 12. graphic element or a word.
- 13. short phrase associated with a brand.
