Across
- 6. A brand that is extremely well-known. “Over decades, Disney has become a __________ __________, synonymous with family entertainment and magical experiences.” (9,4)
- 8. To what extent people are aware of a brand’s name or logo. “Apple's iconic logo and sleek product designs have made it a global leader in brand __________, with customers instantly identifying its products in any market.”
- 10. A person, often a celebrity or influencer, who represents and promotes a brand to increase awareness and attract customers. “Hiring a brand __________ can help a company gain a more personal connection with potential customers.”
- 12. When a well-established brand extends its name to new products that are different from its original offerings. “Porsche successfully used brand __________ when it introduced luxury branded sunglasses and luggage.”
- 13. The value of a brand, influenced by its reputation, customer base, and market position. “When a company has positive brand __________, customers willingly pay a higher price for its products.”
- 14. A product that is manufactured by a third party but sold under a retailer’s brand name, often positioned as a more affordable alternative to major brands. “Supermarkets like Spar and Billa offer __________-__________ products that compete with branded goods at lower price points.” (3-5)
Down
- 1. The collection of visual, verbal, and emotional elements that a company uses to convey its values and make it recognisable. “To create a lasting impression, businesses must focus on building a strong brand __________ that resonates with their target audience.”
- 2. A brand that has gained a strong reputation over time. “Lego is a __________-__________ brand in the toy industry.” (4-11)
- 3. The image and reputation of a company as a whole, encompassing its values, mission, culture. “A strong __________ brand like Google not only attracts customers but also helps in recruiting top talent who want to be associated with a reputable organisation.”
- 4. A brand that is created and marketed specifically for individual end users, focusing on meeting their needs, preferences, and lifestyles. “Nike is a globally recognized __________ brand, appealing to individuals with its innovative sportswear and motivational marketing campaigns.”
- 5. A brand that is available in many countries around the world. “Coca-Cola is a __________ brand, with its iconic beverages sold in nearly every country on the planet.”
- 7. The tendency of customers to continue buying the same brand over time because they trust it and like its products or services. “The company's brand __________ has been pivotal in maintaining its market-leader status despite increasing competition.”
- 9. The perception that customers have of a brand based on their experiences, marketing, and reputation. “If companies don't protect their brand __________, they risk diluting their message and losing customer trust.”
- 11. Allowing another company to use your logos, etc. on their products for a fee. “Disney's brand __________ deals have allowed companies to produce merchandise featuring its iconic characters.”