Across
- 1. any free news story about a business
- 4. refers to rivarlry among businesses
- 6. involves the activites of sales and represantative directed to a customer in an attempt to make a sale
- 7. when a business uses the same marketing strategies in all markets
- 9. items of value
- 11. refers to the process companies go through to become a seperate legal entity from the owner/s
- 12. when products that are the same or similar are made to appear different and/or better than those of their competitors
- 13. the clear, shared sense of direction that allows people to achieve a common goal
- 14. the inclusion of advertising in entertainment
- 15. money owing to external sources
- 17. the group of customers to whom a business intends to sells its product
- 19. involved buying the rights from another business to distribute its products under its name
- 21. a person who influences other
- 24. activites aimed at creating and maintaining favourable relation between a business and its customers
- 25. a paid non-personal message communicated through a mass medium
Down
- 2. process whereby a company has become a seperate legal entity from it owners
- 3. a form of online advertising using socialmedia platforms
- 5. when a business modifies their marketing strategies to take into account the differences among countries, cultures, religion and tastes
- 8. the development of long-term relationships with individual customers
- 10. th monetary value of a business's reputation
- 16. a person who sets out to build a successful business in a new field
- 18. the various promotion strategies a business uses in a promotional campaign
- 20. funds contributed by the business owner(s)
- 22. methods used by a business to inform, persuade and remind customers about its products
- 23. standards that define what is acceptable and unnacceptable behaiviour
