Across
- 3. Everything about the product or service, its features, image, design
- 5. the degree to which a consumer consistently purchases the same brand
- 6. The total value of a brand
- 8. selling a product at a higher than usual price to increase profit
- 10. Set of institutions and processes for creating communicating, delivering and exchanging for value
- 11. delivering the product where and when its needed
Down
- 1. the monetary amount charged for the product
- 2. communicating, educating or persuading the market to buy using ads or other methods
- 4. Developing products related to the brand to take advantage of its name
- 7. all products sold under a specific brand name
- 9. the benefits received from the exchange