BTB CROSSWORD

5. Tax principle that suggests that individuals should pay taxes in proportion to the benefits they receive from government services.
6. A marketing approach that focuses on creating a strong emotional connection between consumers and a brand.
8. A legal doctrine that holds a company responsible for the actions of its employees or agents performed within the scope of their employment.
10. International trade agreements that aim to reduce barriers to trade and promote economic cooperation among member countries.

1. The process of optimizing the allocation of resources to achieve organizational goals and objectives efficiently.
2. The financial statement that summarizes a company's revenues, expenses, and profits over a specific period.
3. The process of evaluating and compensating employees based on their performance, skills, and contributions to the organization.
4. A marketing strategy that involves analyzing data to predict and influence consumer behavior.
7. A tax levied on the transfer of property or wealth upon death.
9. The legal concept that protects a company's exclusive rights to its brand, inventions, or creative works.