Across
- 1. 'In the ___' refers to having software or space for storing information on the Internet, rather than on your own computer.
- 2. Contacting customers at the wrong time of day can be an i___ which will not result in a sale.
- 3. P___ technology analyses past behaviour to predict possible future behaviour.
- 5. In computing, a ___ refers to a piece of software designed to do a particular task. It can also be a piece of equipment, or a device, or a skill for doing your job.
- 9. Data ___ uses a computer to examine large amounts of data, for example about customers and collect information that is not easily seen.
- 10. Even businesses that are seen as market d___ today could be out of date in a short period of time.
- 11. a digital ___: someone who is not very good at using digital equipment (computers, mobile phones etc.) because they have only recently started using them
- 12. He runs a business that specialises in the a___ of consumer data.
- 13. a digital ___: someone who uses digital technology to perform their work duties from different places
- 14. The data collected through your smartphone regarding your everyday movements, gives a better v___ of who you are as a person.
Down
- 1. If your advertisements target the right kind of people for your product, you will get a much higher c___ rate.
- 4. In marketing, DMP stands for Digital Marketing ___.
- 6. A data ___ is the act of copying information from one computer to another.
- 7. ___ in digital marketing is the number of sales generated in relation to the number of visits to a website.
- 8. We will create a program that is p___ for your company's needs.
- 11. It's a start-up with many i___ products.
- 15. a digital ___: someone who is very good at using digital equipment (computers, mobile phones etc.) because they have used them since they were young