Across
- 2. a process used in statistical analysis in which a predetermined number of observations are taken from a larger population.
- 4. share Out of total purchases of a customer of a product or service, what percentage goes to a company
- 7. means your business is more concerned with meeting the wants and needs of your customers than with making as many products as possible in an inexpensive and efficient way
- 8. acumen skill can be defined as the ability to look ahead to see things others, including customers and competitors,
- 10. is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers
- 11. who intends to order, order, or use purchase goods, products, or services primarily.
- 15. a person who buys goods or services from a shop or business.
- 17. a marketing approach wherein the processes of product development and creation are focused on satisfying the needs of consumers.
- 18. the action or business of promoting and selling products or services,
Down
- 1. a company that gathers and analyses information about consumers' needs and preferences.
- 3. a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large.
- 5. works that analyze, assess or interpret an historical event, era, or phenomenon, generally utilizing primary sources to do so.
- 6. brings together a small group of people to answer questions in a moderated setting.
- 9. is where the expectations or opinions of the person conducting an interview interfere with their objectivity, either negatively or positively, clouding their judgment of the person being interviewed.
- 12. the amount of money a business allocates for expenses related to the promotion of its goods or services.
- 13. an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage.
- 14. is an organized effort to gather information about target markets and customers: know about them, starting with who they are.
- 16. is a marketing strategy that involves identifying specific personas or markets for specific content.