BUSINESS

2. a business employee who takes direct responsibility for turning an idea into a profitable new product
6. increasing the difference between the cost of purchasing bought-in inputs and selling price of the finished goods
8. sales of the business as a proportion of total market sales
9. the action of showing initiative to take the risk to set up a business
10. a business formed by two or more people to carry on a business
12. a jointly owned business operated by members for their mutual benefit
14. an individual consumer or organisation that purchases goods or services from a business
18. the process of differentiating a product by developing a symbol, name, image and trademark
20. a person or institution owning shares in a limitedcompany
21. the total value of sales made during the trading period

1. an individual who has the idea for a new business and starts it up
3. the legal right to use the name, logo and trading system of an existing successful business
4. the total value of all long-term finance invested in the business
5. a company whose shares are traded on a stock exchange
7. a business in which one person provides the permanent finance
11. a document confirming part-ownership of a company
13. the difference between the cost of purchasing bought-in inputs and the selling price of the finished goods
15. a person or business that sells franchisee
16. natural resources in an economy
17. an individual who purchases goods and servicesfor personal use
19. a person or business that buys the right from franchiser to operate the franchise