business

5. the point where the supply and demand are the same
7. steady changes in consumer behaviour
8. breaking a market into different consumer types
11. bringing a new idea to the marketplace
12. something valued by customers that no other product has
13. the amount of product wanted by those who have the ability to pay
14. what consumers desire
15. the cost of missing out on the next best alternative when a decision is made

1. finding ways to stretch the difference between price and the cost of bought in goods
2. what the consumer actually need
3. the vertical line of management
4. products bought together with other goods
6. the layers of management within the organisational structure
9. goods or services where sales rise when incomes rise and fall if incomes fall
10. business selling current assets to gain capital to pay for current liabilities