Business

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Across
  1. 4. is selling current assets to gain capital to pay for current liabilities
  2. 5. is the point where demand and supply are the same, so producers and consumers are happy
  3. 7. market is a small sector within a market where people of similar tastes find something other than mass brands
  4. 8. market is the heart of a market, where people look for big brands offering standard products e.g heinz
Down
  1. 1. segmentation is breaking a market down into different customer types e.g. age, gender or region
  2. 2. capital is the day-to-day cash that the business needs so it can pay its bills on time
  3. 3. is when the money coming into the business outweighs the money going out
  4. 6. shocks are factors outside a firm's control that can knock production off course, such as flooding or earthquakes