Across
- 4. entrepreneurs can predict and mitigate this
- 5. a problem that Mass markets face
- 6. a way in which the market size can be measured
- 8. a product that caters to the specific requirement of customers
- 9. is one way that businesses can survive a changing market
Down
- 1. a percentage of sales against the industry sales
- 2. increases because of competition
- 3. a name, symbol or sign that differentiates one product from another
- 7. occurs due to lack of prior knowledge