Across
- 2. the atudy of other companies that sell competing or similar product
- 6. -in practice used when saying what really happens rather than what should happen or what people think happens
- 7. it involves planning production and marketing of the product
- 8. a plan for attracting new customers to a product and gaining.
Down
- 1. it lays out the reasons for launching a new product or service
- 3. -is a detailed study of a product's induatry
- 4. guides product management including the technical and financial
- 5. it is a clear plan for the development of a product. It helps people understand the development process.