Across
- 4. deal with delivery costs
- 5. means establishing and adjusting the prices of multiple products within a product line.
- 7. strategy of charging the highest possible price for a product during the introduction stage of its lifecycle
- 9. deduction from an item’s price
- 14. the temporary reduction of prices on a patterned or systematic basis
- 17. the strategy of setting a low price for a new product to build market share quickly
- 18. occurs when the final price is established through bargaining between the seller and the customer
- 20. the basic product in a product line is priced low, but the price on the items required to operate or enhance it are higher.
- 21. encourages purchases based on emotional responses rather than on economically rational ones
- 22. setting a single price for two or more units such as two cans for 99 cents, rather than 50 cents per can
- 23. the packaging together of two or more products, usually of a complementary nature, to be sold for a single price.
- 24. the strategy of setting prices using odd numbers that are slightly below whole dollar amounts
- 25. course of action designed to achieve pricing objectives
Down
- 1. involves advertised sales or price cutting linked to a holiday, season, or event
- 2. is the strategy of selling goods only at certain predetermined prices that reflect definite price breaks.
- 3. certain goods are priced primarily on the basis of tradition
- 6. alleviates the problem of customers holding off on purchases until a discount period
- 8. occurs when the highest-quality product or the most-versatile version of similar products in a product line is assigned the highest price
- 10. When one unit in an organization sells a product to another unit
- 11. To reduce or eliminate frequent short-term price reductions, some organizations use an approach
- 12. means setting one price for the primary target market and a different price for another market
- 13. sets the price of a product at a specific level and compares it with a higher price.
- 15. means pricing a product at a moderate level and positioning it next to a more expensive model or brand in the hope that the customer will use the higher price as a reference price
- 16. charging different prices to different buyers for the same quality and quantity of product
- 19. Sometimes’ a firm prices a few products below the usual markup, near cost, or below cost