Across
- 2. a measurement of an advertisement’s audience, recorded as a percentage of the original targeted audience.
- 4. the state of being responsible for something, especially by law.
- 7. Money generated for each product/unit sold after deducting the variable portion of the Business’s costs.
- 8. a sum of money saved or made available for a particular purpose.
- 11. How many times the advertisement was viewed. "GRP"
- 13. an expense that changes in proportion to how much a company produces or sells.
- 14. free from an obligation or liability imposed on others.
Down
- 1. occurs when a government or other authority requires that a fee be paid by citizens and corporations
- 3. a resource with economic value
- 5. a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.
- 6. the total or whole amount of something.
- 9. something, typically money, that is owed or due.
- 10. the total or whole amount of something.
- 12. The money generated from normal business operations.
