Business and Marketing

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Across
  1. 5. How you split a market based on individual characteristics
  2. 7. Collecting data and information to determine if your idea will be successful
  3. 9. An initial concept for a business
  4. 10. Other businesses selling similar to your business
  5. 12. Any commercial entity selling goods or services
Down
  1. 1. ________ Questions that allow no expansion. Either Yes/No or to a scale
  2. 2. Where a business sells its goods and services
  3. 3. These are not physical products but an expertise a business sells
  4. 4. How a business' functions are organised
  5. 6. The specific demographic(s) you wish to target
  6. 8. Physical products a business sells
  7. 11. _________ ended questions these allow those interviewed to give detailed answers