Across
- 1. The combination of product, price, place, and promotion strategies
- 3. A company’s portion of total sales in a market
- 5. A specific group of consumers a business aims to reach
- 7. The study of how people choose to use resources
- 9. A specialized role or activity within the marketing process
- 10. A concept or plan formed in the mind
- 11. A good, service, or idea offered to satisfy consumer needs
- 12. An organization that provides goods or services to earn a profit
- 13. An intangible activity that satisfies consumer needs
Down
- 2. A philosophy that focuses on satisfying customer needs while meeting organizational goals
- 4. The activity of promoting and selling products or services
- 6. The process of gathering and analyzing information about consumers and markets
- 8. A tangible item that satisfies a need or want