Across
- 5. Marketing activities that communicate information and encourage purchases.
- 6. A person or group affected by a business or its decisions.
- 7. Activities used to understand customers, create value, and promote products or services.
- 8. Population characteristics such as age, income, and education.
- 12. A person or organization that purchases goods or services.
- 15. A financial plan showing expected income and expenses.
- 17. Something accepted as true without sufficient supporting evidence.
- 19. Rivalry among businesses trying to attract the same customers.
- 20. A cost incurred while operating a business.
- 21. Money or resources committed with the expectation of future benefits.
- 22. A statement about what may happen in the future.
- 24. Goods and materials a business keeps available for sale or use.
- 25. The point where total revenue equals total costs.
Down
- 1. Money remaining after business expenses are subtracted from revenue.
- 2. The activities and processes used to run a business.
- 3. The process of moving products from businesses to customers.
- 4. The ability to borrow money with an agreement to repay it.
- 9. The total money a business earns from sales before expenses are deducted.
- 10. The process of determining how much to charge for a product or service.
- 11. The cost of borrowing money, usually expressed as a percentage.
- 13. RESEARCH Gathering and analyzing information about customers and competitors.
- 14. Facts or information used to support a conclusion.
- 16. Information gathered by directly noticing or witnessing something.
- 18. A person who starts and manages a business while accepting financial risk.
- 23. MARKET A specific group of customers a business wants to reach.