Business buzzwords

Edit Answers
123456789101112131415
Across
  1. 2. – originally used to describe songs that meshed two different styles of music into one song but soon came to describe a web application that combines multiple services. The evolution continues, so it now means combining any two things that do not, on the face of either one, belong together.
  2. 5. – a small entrepreneurial business run separately to a person’s usual job.
  3. 7. – a tip or technique for accomplishing a familiar task more efficiently.
  4. 8. – likely to fail due to not being able to adapt to new circumstances.
  5. 11. – increasing the rhetorical force of your statements in response to criticism.
  6. 13. – a strategy where the basic version of a product is offered free of charge, in the hope that customers will pay for an upgraded version.
  7. 14. – commandeering content which formerly had some other purpose; it might include a journalist covering a story in a particular way to further a personal agenda (news-jacking), or a corporate takeover of a popular meme to market a product or service (meme-jacking).
  8. 15. – this means marketing, usually by cash-strapped start-ups, involving free or low-cost methods such as blogging, social media, search engine optimisation (SEO), and content marketing.
Down
  1. 1. – a response to criticism, aimed directly at the person making the criticism.
  2. 2. – make a noticeable increase in outcomes through extra effort.
  3. 3. – short for “relationship”. Originally, this meant a romantic relationship, but it has expanded to mean any relationship, such as between a business and its customers.
  4. 4. – originally, this meant more leading than “cutting edge”, and often referred to new, unproven technology. It has moved out of tech-speak to mean generally being a long way ahead of current trends.
  5. 6. – meaning that you do not have the time or resources to undertake an additional task.
  6. 9. – originally used to describe when a tech product or website was made available to the public, it now means the public release of any new product or service.
  7. 10. – someone who will take offence, and possibly legal action, over any term that they define as hurtful to their chosen identity. These are people who were told by their parents they were unique and were foolish enough to believe it.
  8. 12. – once confined to the tech sector, this term is now generally used to mean sending a message, usually by SMS, a short email, or a messaging app.