Across
- 2. A point of competitive advantage which isn't price or perceived value
- 7. actions taken to meet an objective
- 9. market segmentation based on how they choose what to buy
- 12. the type of analysis when the costs and benefits are determined and evaluated
- 15. A person who is willing to accept the risk to start or run a business
- 17. study, the type of assessment completed last week
- 18. the type of idea described in innovation
- 20. when evaluating, you need to show the strengths as well as these
Down
- 1. market segmentation based on where they live
- 3. Organised ____________ to sell goods or services for profit
- 4. the list of definitions at the back of your book
- 5. market segmentation based on their occupation, education level or age
- 6. activities undertaken by a company to promote buying or selling of a product or service
- 8. the financial gain remaining after costs and taxes are taken from money earned in a business
- 10. market segmentation based on their values, ethics, religion & interests
- 11. the M in SMART objectives/goals
- 13. the qualities some individuals possess that make them able to accurately perceive market opportunities
- 14. the money needed to produce goods or services
- 16. Target market are a group of potential ______________
- 19. the type of marketing which is a mix of both online and traditional marketing methods
- 21. what you have to do after stating and defining and before evaluating in a humanities assessment