Across
- 2. based on identifying and filling relatively small market segments
- 4. approach to business which places the main focus of attention upon the production process and the product itself
- 6. workers are described to be highly motivated and seek responsibility
- 7. are set bellow a whole number
- 10. based on the attempt to create products or services that have universal appeal
- 11. proportion of the total market held by one company or product. Most often measured by value
- 12. An approach to business which places the requirements of consumers at the centre of the decision making process
Down
- 1. workers are described to dislike work and lack ambition
- 3. to long term plan of how to achieve your marketing objectives
- 5. is where the price is set above the market level
- 8. is when the price is set at the market level or at a discount to the market
- 9. group or individual that have an interest in an business or organisation e.g. customers, employees, local residents
