Across
- 3. /The proportion of the total market held by one company or product. Most often measured by value
- 6. /an approach to business which places the main focus of attention upon the production process and the product itself
- 7. /These workers are described to dislike work and lack ambition
- 8. /This is when the price is set at the market level or at a discount to the market
- 9. /strategy based on identifying and filling relatively small market segments
- 10. /medium to long term plan of how to achieve your marketing objectives
Down
- 1. /These workers are described to be highly motivated and seek responsibility
- 2. /This is where the price is set above the market level
- 3. /Strategy based on the attempt to create products or services that have universal appeal
- 4. /A group or individual that have an interest in an business or organisation e.g. customers, employees, local residents
- 5. / An approach to business which places the requirements of consumers at the centre of the decision making process
- 6. /Prices are set bellow a whole number
