Business Crossword

1. Outcomes and benefits customers must have, expect, desire, or dream to achieve
2. A value proposition that satisfies a new set of needs that customer did not know they had
4. Four step process invented by Steve Blank
6. Building a quick study model
7. Selling less of more
10. People who can make potential futures tangible
13. Breakthrough in customer understanding
14. A person or group who obstructs the process searching and purchasing a product
15. Bringing together two or more distinct but interdependent groups of customers
18. Something a company should do to identify patterns
19. Rationale of how an organization creates, delivers, and captures value

1. subdivision of a market into discrete customer groups
3. Things that prevent or slow down a customer from completing a job
5. Three different types of businesses: Customer Relationship, Product innovation, and infrastructure businesses
8. One of the five stages of business
9. Tool used to gain a deeper insight into their customers
11. Strategic testing tool to design and structure research and experiments
12. Don’t distinguish between different customer segments
16. A person or group the decision maker might listen to
17. Actual or perceived benefit that satisfies what a customer wants