Business Crossword

2. A value proposition that satisfies a new set of needs that customer did not know they had
4. Things that prevent or slow down a customer from completing a job
6. Don’t distinguish between different customer segments
7. Three different types of businesses: Customer Relationship, Product innovation, and infrastructure businesses
10. Tool used to gain a deeper insight into their customers
11. Strategic testing tool to design and structure research and experiments
13. A person or group the decision maker might listen to
14. Four step process invented by Steve Blank
15. People who can make potential futures tangible
16. Actual or perceived benefit that satisfies what a customer wants
17. Building a quick study model
18. Breakthrough in customer understanding
19. Rationale of how an organization creates, delivers, and captures value

1. Outcomes and benefits customers must have, expect, desire, or dream to achieve
3. Something a company should do to identify patterns
5. A person or group who obstructs the process searching and purchasing a product
8. Selling less of more
9. Bringing together two or more distinct but interdependent groups of customers
12. One of the five stages of business
14. subdivision of a market into discrete customer groups