BUSINESS ENGLISH PUZZLE

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Across
  1. 2. the act of starting something for the first time
  2. 3. a particular make of product
  3. 7. the activity of conveying information
  4. 11. Strength, Weaknesses, Opportunities, Threats
  5. 12. the concept or perception the general public has of a company or product
  6. 13. the act of working out the form of something
  7. 15. expressible as an amount that can be measured
  8. 16. to a higher position
  9. 17. regulation of diverse elements into a harmonious operation
  10. 18. discuss the terms of an arrangement
  11. 21. a message issued in behalf of some product or cause or idea
  12. 23. the person who buys and uses a product or service
Down
  1. 1. the activity of formally giving something, as a prize
  2. 4. to create a new product or improve an existing one
  3. 5. the delivering of products to end-users, incl. advertising, storing etc
  4. 6. the place where a product is actually sold to the public
  5. 8. the business of drawing attention to goods and services
  6. 9. transfer to another
  7. 10. in a certain state, position, or activity
  8. 11. firm supporting an organisation in return for advertising space and brand recognition
  9. 14. a homogeneous mixture of two or more substances
  10. 19. increased or intensified in value or beauty or quality
  11. 20. the general activity of selling
  12. 22. give help; be of service