BUSINESS ENGLISH PUZZLE

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Across
  1. 2. special symbol, design, word etc used to represent a product, brand or company
  2. 4. product: in marketing, the whole product
  3. 8. duties : tax that people pay for importing and exporting goods
  4. 9. the wrapping or container for a product
  5. 11. officially recorded or listed
  6. 12. to create a new product or improve an existing one
  7. 14. the system of production and distribution and consumption
  8. 15. survey : an analysis of consumers’ needs and preferences into the state of the market for a particular product or service.
  9. 17. a particular make of product
  10. 20. : The practice of selling products at a very low price in an export market
  11. 23. : Strenght, Weaknesses, Opportunities, Threats
  12. 25. research: study of consumers' needs & preferences, often for a particular product
  13. 26. someone who organizes a business venture
  14. 27. : bring something into a country so that it can be sold there
  15. 28. to introduce a new product, with publicity etc
Down
  1. 1. : Item of publicity to promote a product or service in newspapers, magazines, on TV, etc
  2. 3. assets available for use in the production of further assets
  3. 5. firm supporting an organisation in return for advertising space and brand recognition
  4. 6. : own part of a company
  5. 7. the person who buys and uses a product or service
  6. 10. the delivering of products to end-users, incl. advertising, storing etc
  7. 13. to estimate the price of making a product
  8. 14. the person, customer etc who is the final and actual
  9. 15. leader : The company that sells most of a product or service in a particular market
  10. 16. to introduce a new product, with publicity etc
  11. 18. marketing: marketing through digital devices such as computers and smart phones; includes TV/radio by some definitions
  12. 19. : both parties agree to work together and cooperate to promote or sell a product or service
  13. 21. of sale: the place where a product is actually sold to the public
  14. 22. : set of variations on a specific product made to appeal to different market segments
  15. 24. market: a market for short-term debt instruments