Across
- 4. study of consumers' needs & preferences, often for a particular product
- 8. Four basic marketing strategies, called the four Ps: product, price, location and promotion
- 10. Percentage of sales of a particular product or service in a market captured by a brand, product or company.
- 12. and maintenance of a good public image
- 19. a price reduction. One of the most common marketing words.
- 20. the place where a product is actually sold to the public
- 22. the wrapping or container for a product
- 23. firm supporting an organisation in return for advertising space and brand recognition
- 26. the person who is the final or actual user of a product
- 29. piece of paper, cloth etc on a product giving information about it
- 30. a particular make of product
Down
- 1. the delivering of products to end-users, incl...
- 2. The process of defining and dividing a market into different segments with similar needs
- 3. officially recorded or listed
- 4. Internal and external factors that stimulate buying in people
- 5. marketing digital devices such as computers
- 6. to introduce a new product, with publicity etc
- 7. concept or perception the general public has of a company or product
- 9. to estimate the price of making a product
- 11. in marketing, the whole product, inc. name, packaging, instructions, reliability, after-sales etc
- 13. Buying the same brand several times
- 14. special symbol, design, word etc used to represent a product, brand or company
- 15. the person who buys and uses a product or service
- 16. Develop a specific brand image in the minds of consumers.
- 17. The way society perceives a business.
- 18. to create a new product or improve an existing one
- 21. The number of buyers and sellers in a particular market.
- 23. Weaknesses, Opportunities, Threats
- 24. something made to be sold; merchandise
- 25. a person who purchases something from a store.
- 27. a person who sells something
- 28. while connected to the Internet or other computer network