Across
- 2. expressible as an amount that can be measured
- 3. firm supporting an organisation in return for advertising space and brand recognition
- 4. the wrapping or container for a product
- 5. the person who buys and uses a product or service
- 6. increased or intensified in value or beauty or quality
- 8. the activity of conveying information
- 10. a binding agreement that is enforceable by law
- 14. to create a new product or improve an existing one
- 16. the concept or perception the general public has of a company or product
- 17. the act of starting something for the first time
- 19. marketing through digital devices such as computers and smart phones; includes TV/radio by some definitions
- 20. of or relating to or suitable as an occupation
- 24. the general activity of selling
- 26. the delivering of products to end-users, incl. advertising, storing etc
- 27. the activity of formally giving something, as a prize
Down
- 1. in a certain state, position, or activity
- 7. transfer to another
- 9. the business of drawing attention to goods and services
- 11. regulation of diverse elements into a harmonious operation
- 12. discuss the terms of an arrangement
- 13. small piece of paper, cloth etc on a product giving information about it
- 14. the act of working out the form of something
- 15. to a higher position
- 18. a particular make of product
- 20. the place where a product is actually sold to the public
- 21. a homogeneous mixture of two or more substances
- 22. give help; be of service
- 23. Strength, Weaknesses, Opportunities, Threats
- 25. a message issued in behalf of some product or cause or idea