Across
- 1. The actual price a customer pays for a product before anything else is deducted
- 5. The combination of different promotions a company uses
- 8. monetary value attributed to an item
- 11. Niche facet of the market where sellers target a certain audience
- 12. Knowledge of the existance of a certain brand, has a formula to calculate
- 13. Promoting specific products
- 14. After introduction in the business cycle
- 15. Possible strategy for revival of a company, for example look at crocs with their jibbitz
- 16. A competition which requires certain skill
- 17. the beginning of the business cycle, introductory stage in the market
- 19. Encourage customers to buy a product as soon as possible
- 20. Encompasses a product, the first impression a customer gets of a good they have purchased
Down
- 2. Applying communication skills to inspire goodwill between a business and the general public
- 3. Goals defined by a business for a marketing plan targeting pricing in a company
- 4. For example: Dawn Dishsoap or Chobani
- 6. A synonym for direct marketing
- 7. A competition that is by the luck of the draw
- 9. Establishment within the business world, think of businesses like Google
- 10. The process of communicating with potential customers
- 18. Going down in the business cycle