Across
- 3. Ability of an entity or organism to alter itself or its responses to the changed circumstances or environment.
- 5. The business change the way it works to satisfy customer needs.
- 7. The expansion of the total market for a product or company by entering new segments of the market.
- 8. A talk to a group in which information about a new product, plan, etc.
- 11. You can probably just guess by your feeling.
- 12. A particular market segment at which a marketing campaign is focused.
- 14. Information about something.
Down
- 1. The ability of a system.
- 2. The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
- 4. The creation of products with new or different characteristics that offer new or additional benefits to the customer.
- 6. List of a research or survey questions asked to respondents, and designed to extract specific information.
- 9. Someone who exercises initiative by organizing a venture
- 10. Mental characteristic that allows a person to think outside of the box.
- 13. To give a lot of attention.
