Across
- 3. Person who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. They make regular posts about that topic on their preferred social media channels and generate large followings people.
- 4. A type of application software designed to run on a mobile device, such as a smartphone or tablet computer.
- 5. A means of communication with the users of a product or service. Messages paid for by those who send them and are intended to inform or influence people who receive them.
- 6. A popular social networking website, launched on February 4, 2004, by Mark Zuckerberg.
Down
- 1. The activity of sharing information and communicating with groups of people using the internet, especially through websites that are especially designed for their purpose.
- 2. The activity of buying and selling commodities, products, or services.
- 7. A Person who buys goods or services from a shop or business.
- 8. A set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.