Across
- 2. A marketing framework to analyse the environment in which a company can operate. The 5Cs include: Company, Collaborators, Customers, Competitors and Context.
- 4. The number and power of a company's competitive rivals, potential new market entrants, suppliers, customers and substitute products that influence a company’s profitability,
- 8. A company’s approach to determining the price at which it offers a good service to the market.
- 10. When all companies sell identical products, market share does not influence the price.
- 14. A condition in which firms can freely enter the market for an economic good, establishing production and beginning to sell the product.
- 16. Anything that gives the company an edge over its competitors, helping it attract more customers and grow its market share.
- 17. A firm may take a variety of legal structures including sole proprietorship, partnerships, corporations, or cooperatives.
- 18. The essence of what makes your product or service better than competitors.
- 19. Increased utility of a product as it passes through different production stages. Can be formed of extra products on a product or service to increase its perceived value for the customer.
- 20. A state of possible outcome when you have different points of view looking at some information.
- 21. The principle of setting your company apart from the competition through a specific element, such as your distribution network or price-point.
- 22. Take advantage of a situation, for example it can relate to several situations in careers, sports, business etc. It can make a difference between real leaders, winners and quitters.
- 23. A legal entity possessing the right to conduct business on its own, for example to enter into contracts, own property, incur liabilities and establish bank accounts.
- 24. Measures the effect on quantity demanded of a change in price, with all other factors held constant.
Down
- 1. A segment of a larger market that can be defined by its unique needs, preferences, or identity that makes it different from the market at large.
- 3. The percentage of total sales or total output that a business has in a specified market.
- 5. The product identifier and a general description of the product such as acid, base, biological hazard, flammable liquid, organic solvent.
- 6. Anything that threatens an organisation's ability to generate profits at its large target levels.
- 7. A subconscious expertise.
- 9. The size of the economy at a point in time . It measures all the total value of all goods made, and services provided, during a specific period of time.
- 11. A public perception of the company and how it operates, for example, the public's opinions on the company’s products/services or how the company treats their employees.
- 12. A measure of an organisation ‘s profit relative to its expenses. More efficient will realise more profit as a percentage of its expenses than a less-efficient organisation.
- 13. A company with the largest market share in an industry can often use its dominance to affect the competitive landscape and direction the market takes.
- 15. Whenever a market, hypothetical or real, violates the abstract tenets of neoclassical perfect competition.