Across
- 4. A characteristic of a product that makes it different from other similar products being sold in the market such as design, quality or image.
- 6. A named product which customers see as being different from other products and which they can associate or identify with.
- 7. The person who ultimately uses (or consumes) a product.
- 8. Any person or organisation which buys or is supplied with a product or by a business.
- 9. The gathering of new information, called primary data, which has not been collected before (2 words).
- 10. A business which sells (or supplies) products to another business.
Down
- 1. The process of gaining information about customers, competitors and market trends through collecting primary and secondary data. (2 words).
- 2. In market research, a group of people brought together to answer questions and discuss a product, brand or issue.
- 3. The right given by one business to another to sell goods or services using its name.
- 5. Research involving asking questions of people or organisations.