Across
- 3. A word/group of words chosen to distinguish its products from its competitiors.
- 5. A comparison of the resources used with the products or services that result.
- 9. A short, catchy tune, that is used in advertising and easily remembered by the consmer.
- 10. A special symbol associated with a product or company.
- 11. the state of being male or female.
- 12. Any part of an overall market that has common characterestics.
- 13. A person who makes buying desisions for othes.
- 15. The consumer's awareness of a business or its products.
- 17. Asistance provided in return for payment that satisfys needs and wants of people (intangible).
- 18. Unfair pricing practice where companies bidding for business arranging bids between themselves.
Down
- 1. A short, catchy advertising phrase associated with a company or product.
- 2. A favourable amd publicly recognized name.
- 4. Anything that saves time or simplifies work.
- 5. The study of lifestyles.
- 6. The study of obvious charcteristics that catogorizes human beings.
- 7. The sum of a country's way of life, beliefs, and customs.
- 8. A process where one company combaines with/takes over the ownership of one or more companies.
- 12. The amount of money spent on one company's product (espressed as a percentage).
- 14. An invatation to bid on a contract and to do the necessary work as outlined in the "request to tender" document.
- 16. A big group of people born after WW2 (1954- 1965).