Across
- 4. A plan to promote a product to the right audience.
- 6. The ability to guide or influence others.
- 9. A person or group buying a product or service.
- 11. Working together toward a common goal.
- 12. A goal you want to achieve.
Down
- 1. A person responsible for leading a team.
- 2. A person who starts and runs a business.
- 3. Money earned and spent in a business.
- 5. What a company stands for—right vs. wrong.
- 7. A plan of action to achieve a goal.
- 8. A company’s long-term direction and purpose.
- 10. When customers return because they are happy.