Across
- 1. something you can't live without
- 3. a tangible product such as a can of juice
- 5. an intangible good such as a haircut
- 6. a way a business can work that profits only the owners or in ways that benefit the community.
- 7. a luxury that you don't need, but desire
- 9. anyone who has an interest in a business or is affected by it
- 11. the type of market research conducted by an organisation itself
Down
- 2. a stakeholder who is interested in job security
- 4. a product or a range of products with a unique and easily recognisable character
- 5. the type of market research conducted by another organisation for another purpose
- 8. the process of identifying, anticipating and satisfying customer needs
- 10. an easily recognisable design that represents a company
