Business Management

1. A market for goods produced in very large quantities.
4. The process of dividing a broad market into various segments based on characteristics such as age, interests, location, etc.
5. The increase in the number of consumers who buy a product or service.
6. When a business seeks to identify its brand within a certain part of the market.
9. An approach by companies that seeks to determine first what customers need and want.
11. The increase in the number of products sold.
12. A small part of a larger market with very specialized needs or wants.

2. Any aspect of the organization, brand, or product that enables differentiation from competitors in consumers' minds.
3. Focusing attention and resources on producing high-quality or unique products.
7. The seven Ps of marketing: product, price, promotion, place, people, process, and physical evidence.
8. A particular group of customers or potential customers that a company is trying to reach.
10. The percentage of a given market controlled by a particular company or product.