Across
- 5. All attributes, both tangible and intangible, that customers receive in exchange for the purchase price
- 6. Studying buyer interests and needs, testing products, and gathering facts needed to make good marketing decisions.
- 7. The types of buyers a business wishes to attract and where such buyers are located.
- 9. Businesses that sell directly to final consumers.
- 11. The amount of money needed to acquire a product.
- 12. The process of recording, analyzing, and interpreting financial activities of a business.
- 14. Moving goods from where they were made to where consumers can buy them.
- 15. Providing money that is needed to perform various marketing activities.
Down
- 1. Gradual loss of an asset’s value due to age and wear.
- 2. Obtaining goods to be resold.
- 3. Providing information to consumers that will assist them in making a decision to purchase a product or service. The advancement of an employee within a company to a position with more authority and responsibility.
- 4. Businesses that buy products from businesses and resell them to retailers or other businesses.
- 8. The set of activities required to transport and store products and make them available to customers.
- 10. Holding products until consumers need them.
- 12. Anything of value owned, such as cash and buildings.
- 13. Providing personalized and persuasive information to customers to help them buy the products and services they need.
