Business Management 3.07 and 3.08 Vocabulary

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Across
  1. 3. Genuine; sincere; not fake
  2. 4. The projection of a brand that encompasses its values and emotional connections with consumers
  3. 5. A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
  4. 7. Customers’ allegiance to a particular brand
  5. 9. The extent to which customers or potential customers are familiar with a brand
  6. 11. Any interaction between a business and a customer or a potential customer
  7. 14. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  8. 16. The values and ideals that an organization encourages among its employees; also called organizational culture
  9. 17. a way of selling yourself
  10. 18. A distinctive symbol, design, or group of letters
Down
  1. 1. The values and ideals that an organization encourages among its employees; also called corporate culture
  2. 2. when workers are engaged and empowered, using their personal influences to actively and eagerly promote their company’s brand on their own social media channels
  3. 6. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
  4. 8. All the combined impressions and experiences associated with a particular company, good, or service
  5. 10. A phrase that is easy to remember
  6. 12. Believable
  7. 13. Any paid form of non-personal presentation of ideas, goods or services
  8. 15. The ongoing decision-making process about the use of brands