Across
- 4. A person who purchases goods or services
- 6. to permit someone to do something; to authorise the use or performance of an action, product or service
- 8. A plan to help sell a product; an idea
- 10. a part of the external environment, parts of a business you have little control on
- 12. The protection of a name, symbol or logo of a company
- 13. a rule or restriction maintained by an authority
- 14. Protection for original expression of ideas, including arts, songs and films
- 16. A reason or incentive to do something e.g. start a business
Down
- 1. A personal characteristic that makes up personality and determine how people act in certain situations
- 2. A new product, or a variation/improvement on an old product
- 3. A circumstance that makes it possible to do or accomplish something
- 5. a part of the external environment, parts of a business you have no control over
- 7. A person who takes financial risks and designs, launches and manages a business
- 9. Whether the business idea is capable of developing and growing
- 11. An ability to do something well gained through training and experience
- 14. A person, people or group that try to obtain superiority; a rival or rivals
- 15. the part of the internal environment you have full control over
