Business Management - Nature of Marketing

2. Providing personalized and persuasive information to customers to help them buy the products and services they need.
4. Assuming the risk of losses that may occur from fire, theft, damage, or other circumstances.
7. The types of buyers a business wishes to attract and where such buyers are located.
9. Focused activities toward satisfying customers.
12. Businesses that buy products from businesses and resell them to retailers or other businesses.
13. Providing money that is needed to perform various marketing activities.
15. Keeping the needs of the consumer foremost in mind during the design, production, and distribution of a product.

1. Grouping goods according to size, quality, or other characteristics, and determining an appropriate price for products and services.
3. Managers responsible for coordinating marketing functions across departments to meet customer needs.
4. Businesses that sell directly to final consumers.
5. Obtaining goods to be resold.
6. Focused on what and how to produce.
8. Holding products until consumers need them.
10. Focused on widespread distribution and promotion.
11. Moving goods from where they were made to where consumers can buy them.
14. Studying buyer interests and needs, testing products, and gathering facts needed to make good marketing decisions.