Across
- 1. A distinctive feature or benefit of a product or service that sets it apart from competitors and appeals to consumers.
- 5. The percentage of the total market that a company's product or service represents concerning its competitors.
- 6. A small, specialized segment of the market that caters to specific needs or preferences.
- 7. The specific group of consumers that a company aims to reach and serve with its products or services.
- 8. involves promoting and selling products or services, involving activities such as advertising, market research, and distribution.
- 9. The combination of product, price, place, and promotion strategies that a company uses to market its products or services.
- 11. Creating a distinct image or perception of a product or brand in the minds of consumers relative to competitors.
Down
- 2. Dividing a market into distinct groups based on factors like demographics, behavior, or preferences.
- 3. A business approach focused on understanding and meeting customer needs and preferences to drive business strategies.
- 4. A business approach centered on developing and improving products without necessarily considering specific customer demands.
- 5. The increase in the overall size or sales of a market over a specific period.
- 10. A broad market where products or services are designed to appeal to a wide range of consumers.