Across
- 2. Providing money that is needed to perform various marketing activities.
- 5. processing Manufacturing process in which raw materials constantly move through specially designed equipment that changes their form to make them more usable for consumption or further manufacturing.
- 7. SERVQUAL dimension; the knowledge and courtesy of employees and their ability to convey trust and confidence.
- 8. manufacturing Process in which all manufacturing systems are designed and managed with computers.
- 9. goods Inexpensive items that consumers purchase regularly without a great deal of thought.
- 13. (place) The set of activities required to transport and store products and make them available to customers.
- 14. design (CAD) Computer application that allows engineers to design and test products before they are even built.
Down
- 1. and valuing Grouping goods according to size, quality, or other characteristics, and determining an appropriate price for products and services.
- 3. firm Focused activities toward satisfying customers.
- 4. resources planning Determining the types of jobs that are required for each part of the production process, the number of people needed for each job, and the skills each person will need in order to do the job.
- 6. stage Stage of the product life cycle when a new product is introduced that is much better or easier to use and customers begin to switch from the old product to the new product.
- 9. manufacturing Process used to design and build a unique product to meet the specific needs of the purchaser.
- 10. panel A group of people who offer opinions about a product or service.
- 11. Obtaining goods to be resold.
- 12. research Research that studies existing product problems or possible design improvements for current products.
- 15. SERVQUAL dimension; the caring and individualized attention the business provides its customers.