Business Marketing Reveiw

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Across
  1. 2. - A common method of primary market research where two individuals meet for a consultation in a face to face setting
  2. 3. Groups - A common method of primary market research where certain people are used by a business to get feedback on their product
  3. 7. - A form of secondary market research that involves a virtual approach
  4. 8. Analysis - A form of secondary market research where a detailed assessment of your business's target market and the competitive landscape within a specific industry is created
  5. 10. Journals - A form of secondary market research used to disseminate scholarly information that relates to a particular academic discipline
  6. 11. - A sampling method used that is easiest but not always necessarily the best
  7. 13. - A common method of primary market research where people part of the business will discreetly watch customers to gather information on a product
  8. 16. Publications - A form of secondary market research where informational matters are published as an individual document as required by law, or at Government expense
  9. 17. - any and all individuals involved in the business
  10. 18. - the series of steps businesses follow to promote their products or services to potential customers
Down
  1. 1. - everything your customers see when interacting with your business
  2. 4. - A sampling method that relies on the non-random selection of a predetermined number or proportion of units
  3. 5. - includes distribution channels and relates to how a company would deliver a product to a person
  4. 6. - the amount that consumers will be willing to pay for a product
  5. 9. Articles - A form of secondary market research where a business uses information sourced by the media
  6. 12. - to let people know know about your business through marketing
  7. 14. - A sampling method using unbiased representation of the total population
  8. 15. - A common method of primary market research where a document with a set of questions is used to collect data for a specific purpose
  9. 17. - any service or item a company could sell to meet a customer's want or need