Across
- 1. Large-scale production market
- 3. Focuses on customer needs first
- 4. Small specialized market segment
- 5. Creating a brand image in market
- 7. The 7Ps used in marketing decisions
- 9. Percentage of market controlled
- 10. Specific group a firm aims at
- 11. What makes a product different
Down
- 2. Dividing market into groups
- 5. Focuses mainly on product quality
- 6. Increase in number of buyers
- 8. Identifying and meeting customer needs