Across
- 2. when businesses offer different products or services that solve the same core customer problem, competing for the same pool of customer dollars
- 3. a strategy where a new product is initially offered at a low price to quickly attract customers and gain a large market share.
- 5. a company that uses a cost-plus pricing strategy, which means it determines its selling price by adding a fixed markup percentage to the total cost of producing a product or service
- 7. a strategy where businesses set their prices based on what competitors are charging for similar products or services
- 8. actions, decisions, or pricing are guided by principles or principles and what is perceived as important or valuable to a customer or patient
- 9. information that has already been collected by someone else for a different purpose and is then reused
Down
- 1. the action of sharing something out among a number of recipients
- 4. when businesses offer similar products or services to the same target audience, competing for the same customers
- 6. information collected firsthand directly from original sources for a specific research purpose