Across
- 2. Proposition: A statement that explains why a customer should choose a business’s product or service, highlighting unique benefits and competitive advantage.
- 5. Projections: Estimates of future financial outcomes, such as revenue, expenses, and profits, based on anticipated business performance.
- 7. Advantage: A condition or circumstance that gives a business an edge over its competitors, such as unique products, lower prices, or better service.
- 10. A financial plan outlining the projected expenses and revenues for a specific period, helping the business allocate resources effectively.
Down
- 1. Strategy: A business’s overall approach to promoting its products or services to potential customers, typically including target market identification and promotional methods.
- 3. Statement: A concise explanation of the business’s purpose, describing what the business does, whom it serves, and how it does so.
- 4. Audience: A specific group of potential customers or clients whom the business aims to serve.
- 6. The total income generated by the sale of goods or services related to the business's primary operations.
- 8. Statement: A future-oriented declaration of the organization’s purpose and aspirations, describing what the business aims to achieve in the long term.
- 9. Analysis: The process of researching and analyzing information about a target market, including customer demographics, buying behaviors, and market trends.