Across
- 2. A method used to evaluate a company’s strengths, weaknesses, opportunities, and threats.
- 4. What makes a product or service different from others on the market.
- 5. A company that supports new businesses by providing resources like funding, mentorship, and networking.
- 7. Part of a UVP that explains how a product solves a problem or improves the customer’s life.
Down
- 1. A marketing approach that adapts to local preferences, culture, and customer needs.
- 2. A marketing approach where the same strategy is used across all international markets.
- 3. A benefit or advantage a customer gets from using a product or service.
- 6. A short statement that explains what makes a product or service valuable and different from competitors.