Across
- 3. Written documents presenting business information
- 4. Non-numerical information, e.g., opinions or feedback
- 6. Data collected from existing sources
- 7. Questionnaires used to gather information from consumers
- 9. Information generated within the business
- 10. Collecting information by watching customer or employee behaviour
- 13. The process of choosing the best course of action based on information
- 14. One-on-one or group discussions to collect information
- 16. Information about rival businesses and market conditions
- 18. Opinions from customers about products or services
- 19. Data that is processed and useful for decision-making in business
- 20. Patterns observed from analysing business data over time
- 21. The accuracy and trustworthiness of information
Down
- 1. Information obtained from outside the business
- 2. Data collected directly from the source
- 5. Numerical information, e.g., sales figures
- 8. Information available when needed for decisions
- 11. Numerical information used to analyse trends
- 12. Data about income, expenses, and profit
- 15. Information that is useful for the decision to be made
- 17. The process of gathering information about customers and competitors