Across
- 2. is the object about which or from which the information is desired.
- 5. absolute rather than relative quantities and an absolute zero where there is an absence of a given attribute.
- 8. sampling , an initial group of respondents is selected, usually at random.
- 12. Marketing research is the systematic and objective
- 15. research is defined as a research used to investigate a problem which is not clearly defined
- 17. Interviewing stands out as the best method for gathering quickly needed information
- 18. research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.”
Down
- 1. sampling is a form of convenience sampling in which the population elements are selected based on the judgment of the researcher
- 3. assigning numbers to certain characteristics of objects according to certain pre-specified rules
- 4. testing to test the acceptance of a concept by target consumers
- 6. data that has been collected from first-hand- experience
- 7. numbers or letters assigned to objects serve as labels for identification or classification.
- 9. can provide the necessary information to make a sound decision.
- 10. arranges objects or alternatives according to their magnitude in an ordered relationship.
- 11. validity refers to the ability of a measure to correlate with other standard measures of the same construct or established criterion.
- 13. validity refers to a professional agreement that a scale’s content logically appears to accurately reflect what was intended to be measured.
- 14. research is used to obtain evidence of cause-and-effect (causal) relationships.
- 16. error variation between the true mean value in the population of the variable of interest